Wednesday, 30 March 2011

the brief was to make a one minute movie under the topic "anti design" and create a campaign around it. streetclass (the movie) is about a lady and a 'not so poor' beggar, so the concept of my campaign is 'I OWN THE STREETS'.  i decided to keep all the details of the movie to a minimum, so as to create a buzz and leave the consumer curious. The movie poster doesn't disclose much information, neither does the viral campaign. for the viral campaign, the beggar stands in various locations in durban with a placard reading 'streetclass. coming soon'. i also designed a few flyers, with 'sold' written on them to extend the concept

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